A useful first response should reduce uncertainty, not create sales noise. We read the brief as a working file: what is already fixed, what needs judgment, and what should not be priced until the assumptions are clear.
Most briefs arrive with a mix of fixed points and open questions. We separate the two before pricing, so the quote does not become a list of hidden assumptions.
Market, group size, dates, duration, comfort level, budget pressure, must-see places, and whether the client has already seen a proposal.
Arrival recovery, hotel moves, road days, domestic flights, meals, weather exposure, guide intensity, and whether the route is carrying too much.
Rooming, hotel standard, meal style, guide language, porterage, domestic flights, early check-in, special visits, optional items, and payment method and schedule.
The quote should show what is included, what is optional, what is supplier-dependent, and what needs confirmation before client presentation.
The same assumptions later become supplier notes, guide briefing, arrival flow, meal plan, and office control points.
The brief does not need to be perfect. It needs enough context for us to judge route, price, and delivery risk before the proposal is finalised.
Source market, client ownership boundary, budget sensitivity, net or commissionable preference, desired response timing, and whether the client has already seen numbers.
Current draft, must-see places, preferred duration, arrival and departure cities, domestic-flight tolerance, pace, and any non-negotiable inclusions.
Age range, group size, mobility, meal expectations, rooming pattern, guide language, special interests, and anything likely to affect duty of care.
Share the route, group profile, source market, dates, and budget level. We can flag whether the structure is realistic before the client quote is locked.
Review how quote versions, currency assumptions, inclusions and exclusions, revisions, client boundaries, and trip handover are kept clear before confirmation.